Adtech Industry

Maximize ad revenue with our guide to five mobile ads best practices for publishers. Learn all about the latest trends shaping the mobile publishing industry.

Though sometimes used interchangeably by publishers, CPM and RPM are two different publisher metrics. This guide breaks down the two metrics in detail.

Looking for an efficient alternative to third-party cookies? Learn why Google Publisher Provided Identifiers can help in our in-depth guide.

MRC viewability has become a common standard to assess the effectiveness of an ad campaign. Learn how to optimize it to increase ad revenue.

Uncover how leading brands are mastering programmatic advertising in 2024 to boost engagement and drive sales.

We break down the differences between AdSense, MonetizeMore, and Publift to help publishers understand which platform best suits their needs.

Read our list of the 11 best programmatic advertising platforms that can help publishers maximize their ad revenue to find the one that best meets your needs.

Learn about the UK's advertising industry, from digital ad growth to popular media types, and traditional vs digital ad effectiveness.

Join us as we explore some examples of fallacies in advertising and discover the 10 most common ones so you figure out what’s best for your upcoming campaigns.