Ad Formats

A Banner Ad is displayed at the top of a web page above content and moves out of view when a user scrolls. Banners are our most popular ad format, due to their eye-catching and user-friendly nature.

These ad units get high viewability, and ensure that advertisers get as much value as possible. We’ll make sure you get the highest viewability and view-time per ad unit possible. Smart placement is key to ensuring revenue growth and happy users.

In-Content Ads are implemented within the content of a web page where users are most engaged.

In-content ad units get extremely high engagement as they are integrated into page content where users interact - so you can expect a higher CTR and strong CPM. These units can be improved further by adding native ad units which are designed to mimic the user interface of your website with similar colour schemes and fonts, driving up performance and maintaining UX!

Sticky Sidebar Ads appear within the sidebar of a web page. The ad sticks to its position as the user scrolls through page content.

Utilizing a sticky sidebar ad can lift revenue by 33% due to increased view-time and viewability in comparison to non-sticky sidebar ads. We often couple this with an ad refresh to drive even more revenue through increased impressions without the need for additional ad units.

A Sticky Footer Ad is displayed as a banner ad that sticks to the bottom of a web page as a user scrolls through content.

Because these ad units are always in view of the user, they achieve the highest viewability you can get on a website. This gives your overall site a strong boost and can lift all CPMs. When implemented with ad refresh, we can drive impressions and revenue even further.

A Sticky Header Ad is displayed as a banner ad that sticks to the top of a web page as a user scrolls through content.

Similar to Sticky Footer, these ad units are always in view of the user, they achieve the highest viewability you can get on a website. The difference is this ad unit is used when there is already a sticky element on a publisher’s footer.

Interstitial ads are full-screen interactive ads that entirely cover the interface of their host site or app. Usually, these ads are placed at natural transition points or breaks, such as in-between game levels and engaging activities to increase user engagement.

Interstitial ads are more prominent ads, meaning they are ideal for mobile devices. Larger ads mean larger impressions and user engagement, assisting in overcoming ad viewability issues—or banner blindness—in the smartphone environment.

Interscroller ads are native-style ads that fit naturally within a page’s content breaks, appearing as a user scrolls through the content—unlike interstitial ads that cover the entire screen. As the reader scrolls down the page, they see the ad gradually revealed underneath the content, and once 85% of the ad has been revealed it may snap out to occupy the whole screen.

With interscroller advertising, advertisers can subtly promote their brand without disrupting the user’s content consumption flow, creating positive brand recall value. With interscroller advertising, advertisers can subtly promote their brand without disrupting the user’s content consumption flow, creating positive brand recall value.

Our miniscroller technology keeps any horizontal unit in view at the top of a user’s page as they scroll within the ad container.

With Publift’s new miniscroller format, we improve ad viewability without compromising your layout shift – what a winner! So far, we’ve already seen an 8% increase in viewability on mobile and 6.5% on desktop!

Sticky Footer Scroller is an ad that allows a larger creative to load into the sticky footer and will scroll the creative as the user scrolls the page. (Only works if there is the ability to scroll on the page)

With our sticky footer scroller, we’re able to use non standard creative sizes for sticky units, coupled with a new, interactive scrolling behavior within the sticky widget itself.

Pimp Your Video Player Ad is our fully customizable video player that allows Fuse customers to reap the benefits of video!

With this ad, engagement and session duration increases as users cycle through it. This ad also complements your native and display revenue with video revenue and capture a healthy split of display, native, and video budgets!

Scroll to Stick is an advertising technique where a banner ad, initially positioned under the top navigation bar or at any fixed location on a webpage, becomes sticky as the user scrolls. This means the ad moves with the user, sticking to the bottom of the navigation bar, the top, or bottom of the page, or any other element on the site.

Scroll to stick ad units generate a high volume of impressions because they stay in view as users scroll. This continuous visibility results in a higher refresh rate, making them a dependable and effective way to boost revenue.