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What is cost per acquisition (CPA) in digital marketing? Read our guide to understand how it’s calculated as well as its benefits and disadvantages.

Learn everything you need to know about CPI, an essential marketing metric, and whether it’s the right choice for your online ad campaigns.

100% of our employees feel that Publift is a great place to work! The results feel more significant this year because we’ve grown in size and improved our score.

Unsure how ad networks or ad exchanges work? In this post, we compare them back-to-back to help you find the right advertising strategy for your business.

Want to know the Publift requirements? Here are some factors we consider: monthly revenue, site pageviews, genuinity and consistency of traffic, and type of content.

Unified ID 2.0 is one of the ad industry’s solutions to the end of third-party cookies. Read how this solution aims to secure the future of digital advertising.

New to video header bidding? Not sure where and how to start? Here’s a simple all-you-need-to-know guide that can benefit every publisher.

Digital ad trafficking involves the strategic creation and placement of display ads. Learn more about how this process shapes demand for ad inventory.

Jaryd Krause interviews our founder and CEO Colm Dolan on how to earn more money from ads on your website.