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AdTeach

An educational series brought to you by the team at Publift to help you understand the ins and outs of programmatic.
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How Does Header Bidding Work? Everything Publishers Need to Know
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2 mins watch
How Does Header Bidding Work? Everything Publishers Need to Know

Header bidding is a vital part of ad tech for publishers looking to maximize their ad revenue. Learn everything you need to know about header bidding auctions.

Publisher Resources
Adtech Industry
Monetisation
Publishers
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The Ultimate Private Marketplace Guide for Publishers
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3 mins watch
The Ultimate Private Marketplace Guide for Publishers

Everything you need to know about the benefits of private marketplaces for publishers and advertisers alike.

Adtech Industry
Monetisation
Publishers
Publisher Resources
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What Is Programmatic Advertising? How Does It Work?
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3 mins watch
What Is Programmatic Advertising? How Does It Work?

Programmatic advertising is the process of automatically buying and selling digital advertising space. It’s a smarter, faster alternative to manual advertising.

Publisher Resources
Publishers
Insights
Adtech Industry
All
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Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough
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34 mins watch
Layout Teardown: Episode 1 - Daily Mail Ad Layout Strategy & Programmatic Advertising Walkthrough

We're taking a look at Daily Mail, a popular news tabloid website in the UK, US and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the ad units on desktop on mobile, and their ad loading setup.

Publishers
Adtech Industry
Insights
All
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Layout Teardown: Episode 2 - Timeanddate.com Ad Layout Strategy & Programmatic Advertising Walkthrough
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20 mins watch
Layout Teardown: Episode 2 - Timeanddate.com Ad Layout Strategy & Programmatic Advertising Walkthrough

In this week's episode, we're taking a look at Timeanddate.com, a transactional website where users can calculate dates, check the time, weather and dates across the world.

Adtech Industry
Publishers
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